A Neutral, Independent Network for Used Car Distribution
A business and technology lawyer harmonizing dealer and marketplaces interests
It is a shared business infrastructure
- not a marketplace -
designed to establish systemic trust .
Coming from industries that had to resolve digital distribution conflicts at scale, we are bringing that experience to this market
Why is the Market Stuck
transactions need more than classified ads CPA
The used-car market was built around CPL distribution. That model works well for lead generation, but it was never designed to support transactions.
Today's marketplace–dealer setup relies on asymmetric risks and rewards , making CPA difficult to operate at scale. As a result, transactional products struggle to become economically viable and attractive to consumers.
Used-car transactions are low-frequency by nature — most buyers purchase every 4 to 7 years. That makes trust extremely expensive to build repeatedly through individual marketing alone.
CPA requires:
- ✔ Trust at scale
- ✔ Common processes
- ✔ Clear rules
- ✔ Shared infrastructure
Fixing distribution: creating scalable transaction economics
The missing piece
A neutral Global Distribution System (GDS)
With Liquidcars as a GDS for remarketing:
- Online user experience becomes friction-less, increasing conversion and up-sales.
- Economies of scale are unleashed: commodity technology and common processes are shared.
- Common distribution rules enable sales to maximize yield while minimizing inventory risk
- Trust is systemic, where it is cheaper to build, and perceived globally, not as a market exception.
Complex execution becomes instant. Investment risk drops. Net revenue increases for all participants.
What changes with LiquidCars
Like a catalyst, LiquidCars is not part of the product, but it makes it work
- ✔ Dealers deploys CPA to every market, incentivising marketplaces to compete for value creation
- ✔ Marketplaces unlock higher transaction value without the risks
- ✔ Service providers integrate once and scale revenue with the network
- ✔ Customers experience a safer, clearer, Amazon-like journey. Lower friction translates into higher trust and completion rates
What LiquidCars is (and is not)
We don't change who you are. We enable what you can achieve together.
LiquidCars is NOT:
- Not a marketplace
- Not a dealer
- Not a commercial decision-maker
LiquidCars is:
- A neutral distribution infrastructure
- A central reservation, order management and arbitration system
- Fully customizable and business-model agnostic
